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Disneyland Paris Trip

Students from Kettering Science Academy were given the unique opportunity to learn more about the Disney brand as part of their business studies.

Students from Kettering Science Academy were given the unique opportunity to learn more about the Disney brand as part of their business studies.
Year 11, 12 and 13 students attended the 19th annual Disneyland Paris schools convention.
The business students were in Paris from Monday, 1st December to Thursday, 4th December and learnt all about the marketing and running of the Disney brand and theme parks.
 Humanities, Ethics & Business teacher, Adam Finn-Scinaldi said: “The convention was attended by over 1100 students from all over the UK, with presentations made by a range of senior Disney Professionals covering a range of topics from marketing to human resources. The Seminars provided a relevant insight into the workings of one of the worlds’ biggest and most magical brands. Students (and staff) also braved the cold to enjoy some ride time, meeting and dancing with their favourite characters and enjoyed the Wild West Dinner Show in the evening. The excursion was a resounding success, with a magical time had by all."