Real-Life Case Study for Business Students
The business and communications students took the trip to gather information for their controlled assessment in which they look at how to expand a hotel's offer, either through introducing wedding packages, opening a spa, or hosting business conferences.
Students met the personnel manager, the spa manager and the conference sales manager and quizzed them on a range of items, from the cost of gym equipment and spa membership to the hotel's unique selling point -such as being the only place in Northamptonshire where couples can have an outdoor wedding ceremony.
Jason Mitchell-Bunce, Head of Ethics, Humanities and Business, commended the students, saying: "Their questioning was on par with the best from any group we have taken in the past, and should have provided them with a lot of the evidence they need for their controlled assessment."
Student Megan Marshall said: "It was really good to go on a trip that is directly useful for what we are studying."